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READY. STAGE. SELL.

Tanya LaRose 0 comments 03.02.2017

Home staging is an age old selling technique that is finally reaching mainstream media. Studies show that staged homes sell in a shorter period of time and for a higher amount than homes that are not staged. Both vacant and fully-furnished home can benefit from professional staging. It is important to know that staging does not cast a wide net hoping to attract random buyers. The following are areas that an effective consultation with a staging professional will result in:

  1. The staging must assess the style of the home to correctly coordinate it with appropriate furniture and accessories that will appeal the most to the target buyer.
  2. The staging will present a lifestyle to the target buyer that aligns with their needs, wants, and aspirations which results in more pliability during negotiations.
  3. The staging will present your home in the same way multi-million dollar companies sell their products, without lack, in an attractive manner ready to be marketed by your real estate agent through photography and showings.
  4. The staging will provide a warm and welcoming environment during in-person showings that will results in potential buyers falling in love with the home.
  5. The staging will include elimination of buyer deterrents such as dirtiness, clutter, repairs, updates needed, and smells (among other things) while replacing them with attractive items such as luxurious soaps, scented candles, and fresh flowers.

Common Misconceptions About Real Estate Agents

Tanya LaRose 0 comments 16.11.2016

 

  1. You will hurt an agent’s feelings if you tell them you are already working to another agent. – When other agent’s approach you, the biggest courtesy you can show is by immediately making it clear that you already have representation. Additionally, you will sabotage your results if you attempt to work with several agents – nobody wins.
  2. Your agent gets a kick back from mortgage lenders, home inspectors, and other professionals they refer you to. – It is actually against the law for a REALTOR® to make any secret profit or receive remunerations from anyone other than their client without their client’s fully informed consent. The remuneration is prohibited from two sources: the other party to the transaction and a third party.
  3. If you pay less on commission, you will make more on your house. – Discount brokerages push this message but the truth is that the commission paid goes into the quality of advertising and expertise that is proven to bring higher offers. Like anything else, you get what you pay for.
  4. You will get a better deal if you buy directly from the seller’s agent. – Untrue. The seller’s agent is under fiduciary duties to protect the best interest of the seller. Although there is the option to agree to dual agency, you will most likely get a better deal if you have your own buying representation to negotiate on your behalf. Plus, you aren't responsible for the buying agent fees!
  5. Real estate agents say anything to make a sale – It is against the law for REALTORS® to make false statements or misrepresentations. By failing to disclose all material facts, the real estate agent is subject to punishment ranging from substantial fines to the loss of their license. Although there are bad apples in every bunch, any reputable agent will not risk this.

Home Owner Tip #823 – Fall Lawn Care

Tanya LaRose 0 comments 08.09.2016

With the fall season fast approaching, have you given any thought into selling your home in the spring? To successfully sell a home, it must stand out among the competition. Do yourself a favor and prioritize your fall lawn care, this will have a noticeable impact on what your lawn will look like in the spring. Curb appeal is a huge factor in attracting buyers and if you follow these steps, your house is sure to stand out among the rest.

  1. You must aerate to allow fertilizer, sunlight, water, and nutrients to reach deep into the dirt through the hole produced by the aeration.
  2. You must then fertilize to feed your lawn before it goes to sleep during the winter season.
  3. If you really want the most luscious lawn, you must then over seed the lawn by spreading new grass seed all over your existing lawn.
  4. Lastly, you will want to mow your lawn one last time, so the grass is as short as possible without scalping the lawn, sometime around November. This last step will help the first three steps work better.

How To Support Local Business

Tanya LaRose 0 comments 12.07.2016

The foundation of any successful local business can be attributed to the support it receives from the community. I have never paid for reviews or testimonials, and do not pressure my clients into providing such. However, I stumbled across a letter of recommendation that I was absolutely elated to receive. It was a great form of support and a reminder that hard work does not go unnoticed.

"The Whitecap Development Corporation believes in developing partnerships that bring skill and experience to task for successful projects. In 2015, based on demonstrated professionalism and skill-set, the real estate services of licensed REALTOR® Tanya LaRose were requested for a project. Upon request, Tanya promptly completed a Market Appraisal for the property and discussed effective pricing to maximize value while still attracting potential buyers. In a matter of days, the property was on MLS® and receiving inquiries. As our representation, she created and implemented a marketing strategy specific to the type of location of the property. During the sale process, we received consistent market updates, detailed feedback from each showing, and advice on how to improve showing quality accordingly. The property was initially vacant, but Tanya took the initiative to stage it with furniture to attract more buyers. Two weeks after staging, an offer was received, promptly delivered for decision, and ultimately accepted. Overall, the services provided proved to be calculated and effective. The Whitecap Development Corporation welcomes positive business relationships with entities practicing a high standard of service such as that provided by Tanya LaRose."

To the Whitecap Development Corporation, and all of my other past, present and future clients – THANK YOU.

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Real Estate Etiquette: Seller’s Edition

Tanya LaRose 0 comments 18.05.2016

  1. Be ready to clean – Clean before advertising photos are taken and clean before every showing. Clean everything from window sills to walls and everything in between.
  2. Be ready to tidy – Cluttered rooms appear smaller, smaller spaces offer reduced value. Put away personal items, valuable items, and/or religious items so the home is as generic as possible.
  3. Be ready to do maintenance – Replace your furnace filter, clean the gutters, replace rusted fixtures, and upgrade any other minor esthetic items because if there is a home inspection, these items will be identified and magnified.
  4. Vacate the premises – Leave the house during every showing. It is not mandatory, but it is appreciated by every party. Many potential buyers are not comfortable with touring a home with the home owner looking over their shoulder and will often rush through it unable to envision themselves living in the space.
  5. Tend to the yard – It will be beneficial to tidy up the yard, as curb appeal goes a long way in attracting buyers. Cut the grass, plant some flowers, etc.
  6. Eradicate any odors – Air the home out, use air fresheners, buy an air purifier, it will go a long way in improving showing quality.
  7. Check your ego at the door – Depending on the market, there is a chance you might receive low ball offers. It is important to focus on the goal of selling the house, and not taking offense, because it could be an opportunity for some creative negotiations.
  8. Choose the right representation – The REALTOR® representing your home, is also representing you, and the home itself. Make sure they are readily available for all incoming inquiries.
  9. Pay your due diligence – Leave the home in the same condition you would like to have in your new home. Clean, empty, and free from any new holes in the walls from moving your furniture out.

Real Estate Etiquette: Buyer’s Edition

Tanya LaRose 0 comments 10.04.2016

  1. Know the difference between SHOPPING and HUNTING – Shopping is a pleasure, a hobby, a way to pass the time between other life obligations and this includes home shopping. Hunting is goal-driven and time-oriented. REALTORS® are hunting guides, not shopping partners.
  2. Use one REALTOR® only - Find a real estate agent that you like and be loyal to them. Don’t ask five different agents to show you five different houses. Not only are you wasting their time, but you are also sabotaging the results of your home search because none of these agents know your objectives so you will not be receiving effective assistance.
  3. Don’t ask to look at houses that don’t meet your criteria – You are wasting your agent’s time, the home owners time, the owner’s agent’s time, and your time.
  4. Accept your REALTORS® advice – If you have chosen a true professional, they are advising you with expertise they have accumulated from working day in and day out surrounded by all things real estate. It may not always make sense, or you may not like what you hear, but there are reasons behind every piece of advice.
  5. Don’t get mad if you are told something you weren’t expecting – You might have been approved for a mortgage much less than you were expecting or submitted an offer that was refused with no counter-offer, either way it’s not worth wasting energy being upset when you should be focused on getting the house you want.
  6. Be honest with yourself and others – Whether you have good credit, bad credit, are quitting your job, have a tendency to lose your temper, are bad with money management, changed your mind about what or when you want to buy, you need to communicate this with the people helping you buy a house (eg. Mortgage broker, REALTOR®, etc.)
  7. Don’t expect everyone to be on your timeline – There are deadlines on contracts, and there are other buyers looking at the same houses as you. When your REALTOR® tells you that time is of the essence, few things are more accurate in the real estate industry.
  8. Keep on schedule – If you request a showing, don’t cancel 20 minutes before, or not show up at all, unless it is a life threating emergency. The homeowner may be a mother of five who spent all day cleaning the house so you can look at it, so be respectful of other people’s efforts.