- Pricing Too High – You know it is too high, your REALTOR® told you it was too high, but you practice “the law of attraction” so you are convinced it will sell $25,000 above market value. Start out at the right price so you can avoid chasing the market which typically results in a lower selling price, especially in a smaller market.
- Shortcuts For Necessary Home Repairs – You may think you have a chance at fooling a potential first-time home buyer but shoddy repairs will not fool an expert home inspector. Hire a professional for repairs to ensure you are not giving the buyer viable reasons to request a price reduction.
- Refusing To Be Inconvenienced – Did you just work a 12 hour night shift? Do you have 6 children to clean up after? Are you extremely hungover? Regardless of the reason, it is important to ensure your home is clean and tidy prior to every showing. Additionally, please vacate the home for every showing!
- Disregarding Deadlines – Did you end up listing your family home in October when your REALTOR® advised you to list it 3 months prior to September to appeal to new families coming to the neighborhood for school? The entire process of selling a home is full of deadlines that can make or break a sale so be ready to cater to such timelines.
- Lacking/Incorrect Staging – Leaving your worn out sectional in the living room or a table set from the 70’s in the kitchen will only hurt the sale of your home. Cheap furniture will bring a cheap offer.
- Improper Lighting – If you leave the blinds drawn and have yet to replace 4 burnt out light bulbs, this may be effecting your home appeal. Most people want to live in a well-lit home.
- Too Personal – Do you keep hundreds of family photos or have a life-sized nude sculpture on display? You need to remove anything too personal or offensive and present a neutral palette to potential buyers.
- Bad Photography – Are the pictures advertising your home dark lit with a dog running through the house and the toilet seat up? The photos should be taken with minimal distractions, showcasing the homes best features, using correct angles, and retouched in editing.
- Stubbornness – Did you refuse an offer that was $2000 lower than your bottom line and the buyer walked away? Did you just buy that brand new freezer that the buyers are requesting to include in the purchase? Maintain flexibility when you enter into negotiations and remember the bigger picture which is getting rid of the first home so you can enjoy a new location!
- Sentimentalism – Selling your home can be one of the most emotionally charged tasks you will ever experience. Your home is full of precious memories that you will never get back but when you decide to sell your home you must also decide to let go of any emotional attachment you may have to the house.
- The Wrong Representation – Putting a sign on the front lawn does not sell a house. Make sure you talk to your REALTOR® about their sale strategies, social media presence, possible promotions, and how often they will be available to you.
- Minimal Online Presence – Nowadays the internet is the first place over 90% of buyer’s go to search for a home. A good REALTOR® will have a strong social media presence on multiple platforms, utilize Search Engine Optimization, and pay for ads.
- For Sale By Owner – Unless you want to wear a hat for the next month you probably should not cut your own hair just because you have your own scissors. The same goes for real estate, hire a professional for optimal results. You might be paying $15,000 in commissions but you may also be selling for $30,000 more than you would have without the expertise of a REALTOR®.
Home staging is an age old selling technique that is finally reaching mainstream media. Studies show that staged homes sell in a shorter period of time and for a higher amount than homes that are not staged. Both vacant and fully-furnished home can benefit from professional staging. It is important to know that staging does not cast a wide net hoping to attract random buyers. The following are areas that an effective consultation with a staging professional will result in:
- The staging must assess the style of the home to correctly coordinate it with appropriate furniture and accessories that will appeal the most to the target buyer.
- The staging will present a lifestyle to the target buyer that aligns with their needs, wants, and aspirations which results in more pliability during negotiations.
- The staging will present your home in the same way multi-million dollar companies sell their products, without lack, in an attractive manner ready to be marketed by your real estate agent through photography and showings.
- The staging will provide a warm and welcoming environment during in-person showings that will results in potential buyers falling in love with the home.
- The staging will include elimination of buyer deterrents such as dirtiness, clutter, repairs, updates needed, and smells (among other things) while replacing them with attractive items such as luxurious soaps, scented candles, and fresh flowers.
- You will hurt an agent’s feelings if you tell them you are already working to another agent. – When other agent’s approach you, the biggest courtesy you can show is by immediately making it clear that you already have representation. Additionally, you will sabotage your results if you attempt to work with several agents – nobody wins.
- Your agent gets a kick back from mortgage lenders, home inspectors, and other professionals they refer you to. – It is actually against the law for a REALTOR® to make any secret profit or receive remunerations from anyone other than their client without their client’s fully informed consent. The remuneration is prohibited from two sources: the other party to the transaction and a third party.
- If you pay less on commission, you will make more on your house. – Discount brokerages push this message but the truth is that the commission paid goes into the quality of advertising and expertise that is proven to bring higher offers. Like anything else, you get what you pay for.
- You will get a better deal if you buy directly from the seller’s agent. – Untrue. The seller’s agent is under fiduciary duties to protect the best interest of the seller. Although there is the option to agree to dual agency, you will most likely get a better deal if you have your own buying representation to negotiate on your behalf. Plus, you aren't responsible for the buying agent fees!
- Real estate agents say anything to make a sale – It is against the law for REALTORS® to make false statements or misrepresentations. By failing to disclose all material facts, the real estate agent is subject to punishment ranging from substantial fines to the loss of their license. Although there are bad apples in every bunch, any reputable agent will not risk this.
With the fall season fast approaching, have you given any thought into selling your home in the spring? To successfully sell a home, it must stand out among the competition. Do yourself a favor and prioritize your fall lawn care, this will have a noticeable impact on what your lawn will look like in the spring. Curb appeal is a huge factor in attracting buyers and if you follow these steps, your house is sure to stand out among the rest.
- You must aerate to allow fertilizer, sunlight, water, and nutrients to reach deep into the dirt through the hole produced by the aeration.
- You must then fertilize to feed your lawn before it goes to sleep during the winter season.
- If you really want the most luscious lawn, you must then over seed the lawn by spreading new grass seed all over your existing lawn.
- Lastly, you will want to mow your lawn one last time, so the grass is as short as possible without scalping the lawn, sometime around November. This last step will help the first three steps work better.
The foundation of any successful local business can be attributed to the support it receives from the community. I have never paid for reviews or testimonials, and do not pressure my clients into providing such. However, I stumbled across a letter of recommendation that I was absolutely elated to receive. It was a great form of support and a reminder that hard work does not go unnoticed.
"The Whitecap Development Corporation believes in developing partnerships that bring skill and experience to task for successful projects. In 2015, based on demonstrated professionalism and skill-set, the real estate services of licensed REALTOR® Tanya LaRose were requested for a project. Upon request, Tanya promptly completed a Market Appraisal for the property and discussed effective pricing to maximize value while still attracting potential buyers. In a matter of days, the property was on MLS® and receiving inquiries. As our representation, she created and implemented a marketing strategy specific to the type of location of the property. During the sale process, we received consistent market updates, detailed feedback from each showing, and advice on how to improve showing quality accordingly. The property was initially vacant, but Tanya took the initiative to stage it with furniture to attract more buyers. Two weeks after staging, an offer was received, promptly delivered for decision, and ultimately accepted. Overall, the services provided proved to be calculated and effective. The Whitecap Development Corporation welcomes positive business relationships with entities practicing a high standard of service such as that provided by Tanya LaRose."
To the Whitecap Development Corporation, and all of my other past, present and future clients – THANK YOU.