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5 Major Fails When Staging Your Home To Sell

Tanya LaRose 0 comments 02.10.2017

Home staging is often referred to as the lipstick of a home, it is not entirely a necessity but it can add 10X the appeal in terms of visual triggers. Especially considering the proven value it brings in selling a home by attracting more showings, minimizing the amount of time the home spends on the market, and maximizing the final sale price. Using professional staging as a marketing tool can be especially beneficial in down markets when a $2,000 staging package can save you $10,000 in price reductions. However, this attractive visual trigger can quickly become a deterrent. Much like lipstick stained teeth, certain things are never acceptable because you only get one chance for a first impression. Of course there are always exceptions, but these are the rules in avoiding disastrous home staging.

  1. The “Lived In” Look – No such thing exists in effective staging. The way you place the furniture to live in your home is much different than the way you place the furniture to sell your home.
  2. Severally Out Dated – Staging can be completed in many varying styles. However, if your home was built in 1960 and it has never had any interior upgrading, you are better off to allocate your staging dollars into getting rid of those shag carpet walls (Yes, they do exist!).
  3. Much Too Small – It’s not the size of the staging, but the size of the home that can be a deal breaker. If your home is less than approximately 800 square feet, you are better off to leave it vacant so that it is represented in its most spacious looking state.
  4. Lacking Cohesiveness – It is almost never necessary to stage every room in a home. You want potential buyers to draw inspiration from the rooms that are staged and still be able to view vacant rooms in order to visualize their own furniture. However, each staged room must be consistency in staging density, colours, and style. A flow during the walk-through must be evident, one way to achieve this is through the use of strategically chosen and placed accessories.
  5. The Cheaper Route – If you or the staging company you hired has a comforter laying over a set of cardboard boxes in the shape of a bed, save your money and leave it vacant. Bad staging is worse than no staging!

Contact award-winning REALTOR®, and the owner of www.upstaginginteriordesigns.com, Tanya LaRose for more information on how to effectively stage your home for a successful sale.

 

5 Ways To Win Big In A Buyer’s Market

Tanya LaRose 0 comments 01.08.2017

  1. Be Prepared – Attractive buyer’s hold the most power in any real estate transaction. These ideal buyer’s are pre-approved for a mortgage and have no other home to sell or have an accepted offer on their current home. By preparing accordingly, it increases your chances of getting the property you want on the terms you want.
  2. Be Watchful – Even in a down market, nice homes that are priced well do not last long. Your real estate agent can connect you to the MLS® system so that you will automatically receive new listings within a desired criteria. Receiving this information in real time will give you an upper hand over other competing buyer’s not utilizing an agent or this service. Combine this with a readily available real estate agent and you will secure your new home in no time!
  3. Be Informed – Before deciding on an amount to offer, you will want to know what other similar properties in the area have sold for so you are not overpaying. Real estate agents have such statistics at their fingertips, so be sure you discuss fair market value with your agent before submitting an offer.
  4. Be Strategic – Once you have found the property you would like to further pursue, find out how long it has been on the market and how many times it has been listed without selling in the last couple of years. This information is easily accessible to your real estate agent and is vital in negotiations.
  5. Be Creative – There is more than one way to increase monetary value in your real estate purchase than through price alone. If you are buying a house and the seller will not budge on price, your real estate agent can negotiate other inclusions such as a replacing old windows, re-shingling a roof, or improving another feature unique to the house. The implications of this negotiating technique can be tricky, so you will need to work closely with your real estate agent on this one.

For more information on how to successfully maneuver in a buyer’s market, contact Tanya LaRose with RE/MAX Saskatoon at 306-380-7325.

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The “Unlucky” Home Owner – 13 Reasons Why Your Home Is Not Selling

Tanya LaRose 0 comments 19.04.2017

  1. Pricing Too High – You know it is too high, your REALTOR® told you it was too high, but you practice “the law of attraction” so you are convinced it will sell $25,000 above market value. Start out at the right price so you can avoid chasing the market which typically results in a lower selling price, especially in a smaller market.
  2. Shortcuts For Necessary Home Repairs – You may think you have a chance at fooling a potential first-time home buyer but shoddy repairs will not fool an expert home inspector. Hire a professional for repairs to ensure you are not giving the buyer viable reasons to request a price reduction.
  3. Refusing To Be Inconvenienced – Did you just work a 12 hour night shift? Do you have 6 children to clean up after? Are you extremely hungover? Regardless of the reason, it is important to ensure your home is clean and tidy prior to every showing. Additionally, please vacate the home for every showing!
  4. Disregarding Deadlines – Did you end up listing your family home in October when your REALTOR® advised you to list it 3 months prior to September to appeal to new families coming to the neighborhood for school? The entire process of selling a home is full of deadlines that can make or break a sale so be ready to cater to such timelines.
  5. Lacking/Incorrect Staging – Leaving your worn out sectional in the living room or a table set from the 70’s in the kitchen will only hurt the sale of your home. Cheap furniture will bring a cheap offer.
  6. Improper Lighting – If you leave the blinds drawn and have yet to replace 4 burnt out light bulbs, this may be effecting your home appeal. Most people want to live in a well-lit home.
  7. Too Personal – Do you keep hundreds of family photos or have a life-sized nude sculpture on display? You need to remove anything too personal or offensive and present a neutral palette to potential buyers.
  8. Bad Photography – Are the pictures advertising your home dark lit with a dog running through the house and the toilet seat up? The photos should be taken with minimal distractions, showcasing the homes best features, using correct angles, and retouched in editing.
  9. Stubbornness – Did you refuse an offer that was $2000 lower than your bottom line and the buyer walked away? Did you just buy that brand new freezer that the buyers are requesting to include in the purchase? Maintain flexibility when you enter into negotiations and remember the bigger picture which is getting rid of the first home so you can enjoy a new location!
  10. Sentimentalism – Selling your home can be one of the most emotionally charged tasks you will ever experience. Your home is full of precious memories that you will never get back but when you decide to sell your home you must also decide to let go of any emotional attachment you may have to the house.
  11. The Wrong Representation – Putting a sign on the front lawn does not sell a house. Make sure you talk to your REALTOR® about their sale strategies, social media presence, possible promotions, and how often they will be available to you.
  12. Minimal Online Presence – Nowadays the internet is the first place over 90% of buyer’s go to search for a home. A good REALTOR® will have a strong social media presence on multiple platforms, utilize Search Engine Optimization, and pay for ads.
  13. For Sale By Owner – Unless you want to wear a hat for the next month you probably should not cut your own hair just because you have your own scissors. The same goes for real estate, hire a professional for optimal results. You might be paying $15,000 in commissions but you may also be selling for $30,000 more than you would have without the expertise of a REALTOR®.

READY. STAGE. SELL.

Tanya LaRose 0 comments 03.02.2017

Home staging is an age old selling technique that is finally reaching mainstream media. Studies show that staged homes sell in a shorter period of time and for a higher amount than homes that are not staged. Both vacant and fully-furnished home can benefit from professional staging. It is important to know that staging does not cast a wide net hoping to attract random buyers. The following are areas that an effective consultation with a staging professional will result in:

  1. The staging must assess the style of the home to correctly coordinate it with appropriate furniture and accessories that will appeal the most to the target buyer.
  2. The staging will present a lifestyle to the target buyer that aligns with their needs, wants, and aspirations which results in more pliability during negotiations.
  3. The staging will present your home in the same way multi-million dollar companies sell their products, without lack, in an attractive manner ready to be marketed by your real estate agent through photography and showings.
  4. The staging will provide a warm and welcoming environment during in-person showings that will results in potential buyers falling in love with the home.
  5. The staging will include elimination of buyer deterrents such as dirtiness, clutter, repairs, updates needed, and smells (among other things) while replacing them with attractive items such as luxurious soaps, scented candles, and fresh flowers.

Common Misconceptions About Real Estate Agents

Tanya LaRose 0 comments 16.11.2016

 

  1. You will hurt an agent’s feelings if you tell them you are already working to another agent. – When other agent’s approach you, the biggest courtesy you can show is by immediately making it clear that you already have representation. Additionally, you will sabotage your results if you attempt to work with several agents – nobody wins.
  2. Your agent gets a kick back from mortgage lenders, home inspectors, and other professionals they refer you to. – It is actually against the law for a REALTOR® to make any secret profit or receive remunerations from anyone other than their client without their client’s fully informed consent. The remuneration is prohibited from two sources: the other party to the transaction and a third party.
  3. If you pay less on commission, you will make more on your house. – Discount brokerages push this message but the truth is that the commission paid goes into the quality of advertising and expertise that is proven to bring higher offers. Like anything else, you get what you pay for.
  4. You will get a better deal if you buy directly from the seller’s agent. – Untrue. The seller’s agent is under fiduciary duties to protect the best interest of the seller. Although there is the option to agree to dual agency, you will most likely get a better deal if you have your own buying representation to negotiate on your behalf. Plus, you aren't responsible for the buying agent fees!
  5. Real estate agents say anything to make a sale – It is against the law for REALTORS® to make false statements or misrepresentations. By failing to disclose all material facts, the real estate agent is subject to punishment ranging from substantial fines to the loss of their license. Although there are bad apples in every bunch, any reputable agent will not risk this.

Home Owner Tip #823 – Fall Lawn Care

Tanya LaRose 0 comments 08.09.2016

With the fall season fast approaching, have you given any thought into selling your home in the spring? To successfully sell a home, it must stand out among the competition. Do yourself a favor and prioritize your fall lawn care, this will have a noticeable impact on what your lawn will look like in the spring. Curb appeal is a huge factor in attracting buyers and if you follow these steps, your house is sure to stand out among the rest.

  1. You must aerate to allow fertilizer, sunlight, water, and nutrients to reach deep into the dirt through the hole produced by the aeration.
  2. You must then fertilize to feed your lawn before it goes to sleep during the winter season.
  3. If you really want the most luscious lawn, you must then over seed the lawn by spreading new grass seed all over your existing lawn.
  4. Lastly, you will want to mow your lawn one last time, so the grass is as short as possible without scalping the lawn, sometime around November. This last step will help the first three steps work better.

How To Support Local Business

Tanya LaRose 0 comments 12.07.2016

The foundation of any successful local business can be attributed to the support it receives from the community. I have never paid for reviews or testimonials, and do not pressure my clients into providing such. However, I stumbled across a letter of recommendation that I was absolutely elated to receive. It was a great form of support and a reminder that hard work does not go unnoticed.

"The Whitecap Development Corporation believes in developing partnerships that bring skill and experience to task for successful projects. In 2015, based on demonstrated professionalism and skill-set, the real estate services of licensed REALTOR® Tanya LaRose were requested for a project. Upon request, Tanya promptly completed a Market Appraisal for the property and discussed effective pricing to maximize value while still attracting potential buyers. In a matter of days, the property was on MLS® and receiving inquiries. As our representation, she created and implemented a marketing strategy specific to the type of location of the property. During the sale process, we received consistent market updates, detailed feedback from each showing, and advice on how to improve showing quality accordingly. The property was initially vacant, but Tanya took the initiative to stage it with furniture to attract more buyers. Two weeks after staging, an offer was received, promptly delivered for decision, and ultimately accepted. Overall, the services provided proved to be calculated and effective. The Whitecap Development Corporation welcomes positive business relationships with entities practicing a high standard of service such as that provided by Tanya LaRose."

To the Whitecap Development Corporation, and all of my other past, present and future clients – THANK YOU.

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Real Estate Etiquette: Seller’s Edition

Tanya LaRose 0 comments 18.05.2016

  1. Be ready to clean – Clean before advertising photos are taken and clean before every showing. Clean everything from window sills to walls and everything in between.
  2. Be ready to tidy – Cluttered rooms appear smaller, smaller spaces offer reduced value. Put away personal items, valuable items, and/or religious items so the home is as generic as possible.
  3. Be ready to do maintenance – Replace your furnace filter, clean the gutters, replace rusted fixtures, and upgrade any other minor esthetic items because if there is a home inspection, these items will be identified and magnified.
  4. Vacate the premises – Leave the house during every showing. It is not mandatory, but it is appreciated by every party. Many potential buyers are not comfortable with touring a home with the home owner looking over their shoulder and will often rush through it unable to envision themselves living in the space.
  5. Tend to the yard – It will be beneficial to tidy up the yard, as curb appeal goes a long way in attracting buyers. Cut the grass, plant some flowers, etc.
  6. Eradicate any odors – Air the home out, use air fresheners, buy an air purifier, it will go a long way in improving showing quality.
  7. Check your ego at the door – Depending on the market, there is a chance you might receive low ball offers. It is important to focus on the goal of selling the house, and not taking offense, because it could be an opportunity for some creative negotiations.
  8. Choose the right representation – The REALTOR® representing your home, is also representing you, and the home itself. Make sure they are readily available for all incoming inquiries.
  9. Pay your due diligence – Leave the home in the same condition you would like to have in your new home. Clean, empty, and free from any new holes in the walls from moving your furniture out.

Real Estate Etiquette: Buyer’s Edition

Tanya LaRose 0 comments 10.04.2016

  1. Know the difference between SHOPPING and HUNTING – Shopping is a pleasure, a hobby, a way to pass the time between other life obligations and this includes home shopping. Hunting is goal-driven and time-oriented. REALTORS® are hunting guides, not shopping partners.
  2. Use one REALTOR® only - Find a real estate agent that you like and be loyal to them. Don’t ask five different agents to show you five different houses. Not only are you wasting their time, but you are also sabotaging the results of your home search because none of these agents know your objectives so you will not be receiving effective assistance.
  3. Don’t ask to look at houses that don’t meet your criteria – You are wasting your agent’s time, the home owners time, the owner’s agent’s time, and your time.
  4. Accept your REALTORS® advice – If you have chosen a true professional, they are advising you with expertise they have accumulated from working day in and day out surrounded by all things real estate. It may not always make sense, or you may not like what you hear, but there are reasons behind every piece of advice.
  5. Don’t get mad if you are told something you weren’t expecting – You might have been approved for a mortgage much less than you were expecting or submitted an offer that was refused with no counter-offer, either way it’s not worth wasting energy being upset when you should be focused on getting the house you want.
  6. Be honest with yourself and others – Whether you have good credit, bad credit, are quitting your job, have a tendency to lose your temper, are bad with money management, changed your mind about what or when you want to buy, you need to communicate this with the people helping you buy a house (eg. Mortgage broker, REALTOR®, etc.)
  7. Don’t expect everyone to be on your timeline – There are deadlines on contracts, and there are other buyers looking at the same houses as you. When your REALTOR® tells you that time is of the essence, few things are more accurate in the real estate industry.
  8. Keep on schedule – If you request a showing, don’t cancel 20 minutes before, or not show up at all, unless it is a life threating emergency. The homeowner may be a mother of five who spent all day cleaning the house so you can look at it, so be respectful of other people’s efforts.